ONLINE MEDIA PLANNING & BUYING

The opportunities to advertise in online media continue to grow each day. With thousands of channels – from podcasts, social networks and in-game advertising to Internet portals, ad networks and more – plus hundreds of approaches – including behavioral, retargeting, viral, CPC, CPM, CPA and CPL – it’s enough to make even the most experienced online marketer’s head spin.

 

Not to worry. At iMarketing, we know everything there is to know about online media. We’ll help you navigate the options and find the best ones for you and your brand – from the tried-and-true, to the newest trends. We develop cross-channel strategic marketing plans that deliver only the media and results you want, without wasting valuable ad dollars. Working across all available outlets – display and contextual, co-reg and lead generation, e-mail and incentive – we’ll find your specific audience, send them the right message and tailor the execution to match the venue.

 

As always, regular testing is a key component of our ad strategies, ensuring continuous ROI as well as campaign scalability and performance. Placements, demographics, creative, landing pages and other campaign facets are optimized daily to generate additional volume and improve your return. And don’t underestimate the power of a good negotiation. As part of our approach, we include aggressive negotiating for the best media rates on the web, including the protection your campaigns need – from aggressive out-clauses to tight restrictions on where your ads can display.

 

Make no mistake: we're not the kind of agency that puts a campaign in place and walks away. Our work isn't finished until your goals are met – and exceeded.