AFFILIATE MARKETING and OUTSOURCED PROGRAM MANAGEMENT

Marketing through a qualified network of third-party partners and resources to reach customers who may or may not be searching for your business is quickly gaining ground in the world of online marketing. As a standalone tactic, it has the feel of a smart, grassroots approach; it also offers a strong supplement to other initiatives, providing additional exposure for a brand across multiple online channels. Yet a successful affiliate program means more than just joining a network. It requires a complete, proactive management component. Having lived and breathed the affiliate world for decades, the iMarketing team understands exactly what’s needed to generate the highest possible return from your program. We’ll take you through it step-by-step, from launch to reporting – including: Understanding program goals and objectives as well as competitive positioning Developing and testing offers and creative to maximize affiliate value and results Continuously identifying and recruiting top affiliates Building the right affiliate mix, in both volume and variety Establishing clear policies and communications to protect your brand and minimize channel conflicts Creating incentives to enhance affiliate success Navigating industry changes such as the new Google “tax” on search affiliates Monitoring campaign performance daily to maintain traffic quality and support top affiliate needs